Glow Clinic | Social Media
Experience a new kind of Skincare Indulgence
Glow is a premier skincare and wellness clinic with locations in Hyderabad, Chennai, and Bengaluru. Founded by Dr. Varshini Reddy, it’s more than just a clinic, it's a space where you can indulge yourself with sophisticated self-care. With a belief that beauty comes from healthy hair and skin, Glow prioritizes raising awareness about skincare & wellness first rather than aggressive commercialism of its services. It offers a nurturing, inviting environment that caters to skincare enthusiasts of all ages & genders.
There was already a well-defined vision set in place for Glow's social media. The challenge was take this forward and keep this consistent throughout all the forms of communication.
Problem
I managed Glow's social media design for a year and a half. Studio 318 themselves had created the brand's identity in 2019, there was already a well-defined vision set in place for Glow's social media. Drawing inspiration from abstract art and the aesthetics of brands such as Vogue, Chanel, and Loewe, Glow had a chic, feminine style. It was important to keep this aesthetic consistent across daily posts, stories, and reels, while engaging the audience and promoting awareness of skincare and wellness.
Process
During the design process, I delved into various art movements and abstract elements, classic, fashion editorial magazines and posters that had simple layouts, bold typefaces that exuded confidence & elegance. This extensive research which I did on a daily basis helped my design process and introduced me to art direction, particularly in connecting abstract concepts to convey information while maintaining the overall aesthetic of the brand’s social media grid. There was a challenge of problem solving everyday in the form of presenting medical and huge chunks of information in a visually pleasing manner to engage the audience actively.
Result
Over the course of designing over 300 posts for Glow, I was able to enhance my skills as a designer, understanding how to play with typography, abstract imagery, layouts better. And especially the logistics of meeting deadlines that social media brings when posts & stories have to go out daily.
Credits
Agency: Studio 318
My Role: Social Media Designer
Team: Mansi (Content & Strategy), Rachana Kari (Creative Direction)
